April 12, 2023

GLOSSY DREAMS - Commercial Ad

Concept
Video Production
Case study
About the project

We executed an urban video production for Glossy Dreams, focusing on capturing the vibrant and dynamic essence of city life. This campaign ad is crafted to resonate with a contemporary audience, blending the gritty realism of the urban environment with the sleek sophistication that Glossy Dreams embodies.

Filmed in high-definition horizontal format, the video features diverse cityscapes, from bustling streets and towering skyscrapers to serene parks and hidden alleys, highlighting the brand’s message of finding beauty and inspiration in every corner of urban living. The ad combines energetic footage with a compelling narrative, showcasing how Glossy Dreams seamlessly integrates into the fast-paced, stylish lives of its audience.

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Results

The final ad for Glossy Dreams is a visually striking masterpiece that captures the pulse of the city.

The horizontal format enhances the immersive experience, allowing viewers to fully appreciate the detailed urban landscapes. The video opens with quick, rhythmic cuts of city landmarks, transitioning into scenes of individuals confidently navigating their daily routines, all while using Glossy Dreams products. The seamless blend of action shots and close-ups creates a dynamic flow, maintaining viewer engagement throughout.

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